Question 1

Do I need an app for the loyalty program to work?

Accepted Answer

No. Welcome Back uses Apple Wallet and Google Pay, which come pre-installed on every phone. Your customer scans a QR code, saves the card with one tap, and they're done. No downloads, no accounts, no passwords.

Question 2

How are customers identified at the point of sale?

Accepted Answer

The customer shows their digital card from their wallet and the staff scans it with the Welcome Back scanner — a simple app that works on any phone. You don't need special hardware or any integration with your register. The process takes less than 5 seconds.

Question 3

Does it integrate with my POS system?

Accepted Answer

Welcome Back has native integration with Toteat, the leading POS system for LATAM restaurants. For other systems, the Welcome Back scanner works independently without needing integration. In most cases, you don't need to touch your POS.

Question 4

Can I customize the card design?

Accepted Answer

Yes, completely. The Welcome Back card designer lets you create a card with your logo, colors, and aesthetic — from scratch or using pre-designed templates. The progress stamps are also visual and customizable.

Question 5

Does it work for multiple locations or franchises?

Accepted Answer

Yes. Welcome Back supports multi-location programs from a single dashboard. You can manage all your locations centrally, create campaigns by location, or send them to the entire network. Ideal for chains of 2 to 20 locations.

Question 6

How does a points or stamp loyalty program work for a restaurant?

Accepted Answer

Customers earn stamps or points on every visit by scanning a QR code with their phone. When they hit the defined goal, they redeem their reward automatically. Welcome Back handles everything from one dashboard: earning, redemption, push notifications, and retention reports.

Question 7

Can the loyalty program be customized to my business rules?

Accepted Answer

Yes. You define the stamp or point goal, the type of reward, valid hours or days for earning, and whether it applies to the full menu or specific items. Welcome Back adapts to your operation, not the other way around.

Question 8

How does the loyalty card work in Apple Wallet and Google Wallet?

Accepted Answer

It works like a digital boarding pass. The customer adds it by scanning a QR and it appears in their wallet alongside their bank cards. It shows stamp progress in real time and can send push notifications directly to the lock screen — no app needs to be open.

Question 9

Are digital loyalty cards free for customers?

Accepted Answer

Yes, always. Customers pay nothing to save or use their Welcome Back card. Apple Wallet and Google Wallet come pre-installed on all modern phones. The cost is on the restaurant, not the diner.

Question 10

Can I send push notifications from Apple Wallet?

Accepted Answer

Yes. When a customer saves their card in Apple Wallet or Google Pay, they are automatically subscribed to native push notifications. You can send messages directly to their lock screen — no app, no email, no cost per message.

Question 11

What data does it give me about my customers?

Accepted Answer

Welcome Back shows you visit frequency per customer, average ticket, peak activity hours, retention rate, transaction history, and which customers are at risk of not returning. It's real business intelligence, not just a stamp counter.

Question 12

How do I know if the program is working?

Accepted Answer

The Welcome Back dashboard shows in real time: active cards, visit frequency for members vs. non-members, reward redemption rate, and effectiveness of each campaign. You can see your program's ROI at any time.

Question 13

How much does it cost to implement the program?

Accepted Answer

Plans start from $59 USD per month. There are no setup costs or mandatory hardware. The initial setup is done with you in under 2 hours.

Question 14

Are there contracts or hidden fees?

Accepted Answer

No contracts. You can cancel anytime. There are no setup fees or per-customer charges on standard plans. The monthly price is what you see — no surprises.

Question 15

How much does a digital loyalty card cost?

Accepted Answer

Welcome Back's digital cards are included in the monthly plan — there's no cost per card issued and no limit on active cards in standard plans. Unlike physical cards, there's no printing or replacement expense.

Question 16

How much does visit frequency increase?

Accepted Answer

In our experience with over 200 active clients across 10 countries, restaurants with an active program see an average 22% increase in visit frequency. Average ticket goes up an additional 18%. 96% of issued cards remain active after one year.

Question 17

What happens if a customer changes their phone?

Accepted Answer

The card syncs automatically with the customer's iCloud or Google account. When they set up their new phone, the card appears in their wallet without them having to do anything. Accumulated points and stamps are never lost.

Question 18

What happens to accumulated points if the customer doesn't return?

Accepted Answer

Points are stored indefinitely — they don't expire by default. You can set up an automatic reactivation campaign that reminds the customer they have pending points after 30 or 45 days without a visit.

Question 19

Is a paper stamp card better or a digital card?

Accepted Answer

Physical cards get lost, don't provide data, and don't let you communicate with the customer. A digital card lives on the customer's phone, shows progress in real time, lets you send notifications, and gives you data on who visits most and who hasn't been back in a while.

Question 20

Do I need a POS system to implement a loyalty program?

Accepted Answer

No. Welcome Back operates independently from your register or POS. Staff scan the customer's card using a simple app on any phone. If you use Toteat, the integration is native; if not, the system works just as well without touching your current infrastructure.

Frequently asked questions

How it works

Notifications & marketing

Pricing & contracts

Results & retention

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